May 19: Jeff Weiss

The meeting will be held 6:00pm to 7:30pm on Zoom. RSVP here

You will receive Zoom details when you register.

This month we will here from Jeff Weiss, the President and CEO of Age of Majority, a marketing consulting group. Jeff will define Active Aging consumers, a group who spend close to $3 trillion on products and services every year. He will describe the mistaken way society portrays this group and explain why by crushing these myths and breaking the stigma and stereotypes attached to older consumers, there is a significant opportunity to change how society and businesses/organizations see and engage older, active adults so that everyone benefits.